Tuesday, July 2, 2013

Fun In The Sun: Modest Swimwear

Once upon a time, in the early days of the 20th century, the beach was a wholesome “family water park”.  It was not only free, but also a great vacation spot for those who didn't head up to the mountains for the summer.  It was a respectable place where families enjoyed the sun, sand and surf.  Of course women wore more substantial bathing suits then which resulted in fewer awkward moments; like when bikinis magically disappear into a large wave. Sunburn just didn't happen on one's behind. Women dressed more modestly back then, and bathing suit fashion took on a whole new dimension. Swimwear was more substantial, and required more design and fabric than most bathing suits today. Alas, our vintage photos are in black & white so we don’t see the wonderful colors they wore.

Image from http://weheartvintage.co/ 1920s swimwear


A century later, in many places it has become acceptable to swim, sun, and just hang out at the beach or pool practically naked! Depending on where you are, your birthday suit may be just fine.  Is it really “fine” for us, for our daughters, our granddaughters?  Do we teach them one way and then allow them to dress another way for the water?
Girls' sizes also available!


For women who hold the midah of tzniut, (virtue of modesty) dear, shopping for a bathing suit can be a real challenge.  It needs to be modest, trendy, slimming, made of quality buoyant fabric with SPF protection for water and sun safety.  No easy trick you say?   Using modern machines, newer fabrics, and updated designs you can experience the water fun of summer with a modest twist.  Enjoy it all in comfortable coverage!

Kosher Fashions is excited to announce that we now carry a large selection of modest women’s and girl’s bathing suits and active wear which is available for purchase in our online store. The Aqua Modesta brand bathing suits are made for the fashion conscious, modest woman, who does not compromise comfort and style in order to remain covered up. The bathing suits are made of high quality material, with built-in UV protection, and are chlorine /salt water resistant. They continue to look great and hold their shape even after many hours in the ocean or water park. The fabric is quick drying, and run very true to size. They are available in a large range of sizes for women, girls and even maternity.

This, and others, available from Kosher Fashions


When your girls leave yeshiva day school for the summer, make sure they take the values they learned with them.  Encourage them to be consistent during vacation time by dressing in modest swim wear, and maintaining a high level of tzniut, even while having fun in the sun.  Let them be the shining light that shows others and proves to themselves, that looking good, true attractiveness, is not ever related to public displays of skin overexposure.

Today we know that too much sun exposure can be dangerous, we slather ourselves and our children with SPF50+  until we look like an iced birthday cake, and we wear hats to keep our scalps from burning.  Oh, we ladies have bikinis, tankinis and monokinis, all of which expose more of our “womanhood” than most women are comfortable with. And let's not even begin to discuss the ongoing saga of hair removal necessary for Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikinis.

Available here in 3 colors
By wearing swim wear that covers the parts of one's body that are normally covered, we are protecting our bodies from unnecessary sun exposure, and we are maintaining a level of modesty that often gets forgotten during the summer months.

Think of all the money you will save on sunscreen!

Don't forget to follow us on Twitter (@kosherfashions) and "like" our Facebook  page! We are now on Pinterest too!

No comments:

Post a Comment